Since the CNIL’s announcement of the formal notice to several French players for their use of Google Analytics, projects to change Analytics tools have been brought back into fashion. These structural projects, often led by Analytics or Data teams, will also have a strong impact on Acquisition teams.
Here we will address 3 issues to help you frame your thinking georgia phone number library to find the best tool or ecosystem and thus optimize your acquisition performance:
Understanding the role of an Analytics tool for your acquisition team:
from performance tracking to audience activation
A zoom on the key features to benchmark between your current tool and its successor
The role of an Analytics tool for the Acquisition team
Before changing tools, you need to define the role of Analytics for the uab directory Acquisition team. This role includes deduplicated & granular tracking of conversions over time , the activation of this data in bidding. Strategies or audiences and finally advanced Data cases.
The primary use of an Analytics tool is to access a deduplicated view of conversions on the site. In other words, each conversion is attributed to a given actor, which avoids crediting different partners / Media how factorypure mastered google ads and scaled agencies for a single conversion.
Once this deduplicated vision has been mastered, Analytics tools will enable advanced conversion tracking to be implemented , via two axes:
