Now that you Technical seo know the factors that can negatively affect your multilingual website, we want to offer you some technical SEO elements you should consider to avoid these problems.
Focus on the URL structure
We’ve already mentioned that URL structure is one of the crucial elements to consider, which is why we’ve outlined several strategies you should keep in mind.
One option is to use separate domain names, depending on the language or country version. This domain, also known as a ccTLD, consists of two letters at the end of the URL, such as the following URL: yourbusinessname.es for the Spanish version and mybusiness.com for the English version.
Another strategy focused on URL structure is to apply the use of subdirectories within a single domain and, in this way, be able to centralize hosting and SEO efforts, differentiating the country or language versions of a web page.
A clear example would be
Mybusinessname.com for Spanish and mybusinessname.com for French content. This way, the “.com” in the URL reflects the gTLD domain extension, and the would be the subdirectories for the Spanish or French versions.
Another alternative is to gambling data indonesia use subdomains while maintaining the same gTLD for the main domain. Continuing with the previous examples, we would then have pages in the format es.mybusinessname.com for Spanish content, or a URL like fr.mybusinessname.com for the French version.
Translate and optimize page content
Accurate translation and optimization of content is essential, as it will help you reach your target audience and, of course, communicate your message effectively.
So, the first thing you should do is translate the information. There are hundreds of tools, such as Google Translate, that forwardlooking statements can help you translate. However, for greater accuracy and quality, we recommend reviewing the content carefully, as errors or inaccuracies can taint the message.
Regarding content optimization, we recommend including multilingual keywords, using popular search terms in each language. Additionally, you should optimize vital SEO elements, such as meta descriptions, title tags, image alt text, and internal links.
Use Hreflang tags
Hreflang is an HTML attribute that indicates to search engines what content variations there are. It would have the following structur where hreflang=”en-us” indicates that this version presents the content in English and is also targeted at the United States market.
Proper implementation of hreflang tags will prevent penalties for duplicate content issues .
Provides the user with a language selector
One way to make it easier for users to enjoy content on a multilingual website is to provide a country language selector.
When we talk about a language switcher, we’re referring to a user interface (UI) component that allows users to select their south africa numbers preferred language while browsing a multilingual website. This element contributes to effective customer communication.
Another alternative is to display national flags based on the target audience of the content. Flags specify the country, not the language.
As you can see, taking into account the technical SEO elements we’ve mentioned here will help you avoid problems that could negatively affect your multilingual website, ensuring a well-structured and optimized website.
These elements, in addition to offering a comfortable user experience, will make it easier for search engines to index these web pages in all languages, thus increasing the likelihood of increasing their revenue.
