Conversion Lift studies
In a rapidly changing context, measuring the performance of media campaigns has become one of the priority issues. Traditionally, media […]
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Online Marketing
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Brand and Conversion Lift
Self-Service : via the use of the Experiences tool which allows advertisers to set up studies independently for each of
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Key features to consider when benchmarking
A tool change always involves filling out a benchmark grid. Here are some examples of criteria for comparing and selecting
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Sharing deduplicated data to media buying platforms
Sharing audiences It offers the possibility of ensuring continuity in media activations based on Analytics data. Audience sharing based on
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A survey to measure well-being at work
A tool that also wants to cross Analytics & media data with business data (product information, margin, etc.) will need
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The impact and responsibility of companies in choosing their CRM solution
The majority of tools on the market are SaaS “Software as a Service” tools. This means that the application software
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Flora Herbet, Human Resources Director
“This ranking represents for us, beyond a source of pride, proof that we can combine well-being and performance. Everyone
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Clean your database regularly
For some publishers, the license price depends on the number of contacts in the database. This economic model encourages users
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What questions does Performance Max raise
Performance Max is therefore a product that can operate almost autonomously, provided that a few elements (budget, objective, creative assets)
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What is the place of advertising and publicity in Performance Max
You don’t decide exactly what your ad will look like: you have a general idea of it, since you provide.
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What is Google’s place in relation to other levers
Remember that Performance Max can broadcast on all Google levers, including YouTube, Maps, or the Display network. This means that
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Integrate Performance Max into your Media Mix
As we have seen, Performance Max marks in many ways a turning point in media buying within the Google Ads