What questions does Performance Max raise
Performance Max is therefore a product that can operate almost autonomously, provided that a few elements (budget, objective, creative assets) […]
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Marketing Strategies
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What is the place of advertising and publicity in Performance Max
You don’t decide exactly what your ad will look like: you have a general idea of it, since you provide.
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What is Google’s place in relation to other levers
Remember that Performance Max can broadcast on all Google levers, including YouTube, Maps, or the Display network. This means that
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Integrate Performance Max into your Media Mix
As we have seen, Performance Max marks in many ways a turning point in media buying within the Google Ads
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Performance Max without a test protocol
We recommend implementing PMax gradually, especially if you have multiple accounts/countries/brands. In order to measure the side effects/compare results as
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The solutions that are emerging today for the Analytics of tomorrow
Since the CNIL’s announcement of the formal notice to several French players for their use of Google Analytics, projects to
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As a goal, to judge good or bad performance
This optimized conversion tracking will make it possible to adapt budgets to a product category mesh, by identifying the best
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They put customer experience first
Large brands have recognized that immersive experiences win in retail, but the intimacy and personalized care of small businesses is
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They make a positive impact on the local economy
The spread of the global pandemic has undoubtedly affected the economy. We cannot stop this, but we can make a
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How To Support Small Businesses – 100+ Gift Ideas To Get You Started
The busiest shopping season of the year is upon us. Our inboxes are brimming with deals from businesses vying for
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The quickest way to establishing trust with partners
Felix: Demonstrating revenue was the biggest source of establishing trust. What initiated that trust? Eugene: My answer was usually fairly
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Achieving profitability as a high cost product and distribution model
Felix: The logistical pivot to generators was more challenging, so less competition. What were your first steps to getting started?