What is the place of advertising and publicity in Performance Max
You don’t decide exactly what your ad will look like: you have a general idea of it, since you provide. […]
Digital Marketing
Digital Marketing
Digital Marketing
What is Google’s place in relation to other levers
Remember that Performance Max can broadcast on all Google levers, including YouTube, Maps, or the Display network. This means that
Digital Marketing
Integrate Performance Max into your Media Mix
As we have seen, Performance Max marks in many ways a turning point in media buying within the Google Ads
Digital Marketing
Performance Max without a test protocol
We recommend implementing PMax gradually, especially if you have multiple accounts/countries/brands. In order to measure the side effects/compare results as
Digital Marketing
The solutions that are emerging today for the Analytics of tomorrow
Since the CNIL’s announcement of the formal notice to several French players for their use of Google Analytics, projects to
Digital Marketing
As a goal, to judge good or bad performance
This optimized conversion tracking will make it possible to adapt budgets to a product category mesh, by identifying the best
Digital Marketing
A information that can be found there?
The research is now about internet skills and not about digital skills or skills with digital tools. Internet skills have
Digital Marketing
Assessing content for reliability
Operating a user interface (an application, website, digital resource ) In computer skills, young people generally score better, although
Digital Marketing
Twitpic brings video to Twitter
Twitpic, one of the most used services for tweeting photos, launched a video service last week. From now on it
Digital Marketing
Google Wedding Planner
Anyone who wants to ensure that social corporate behaviour is congruent with the core values of the organisation would therefore
Digital Marketing
Do you focus on the message or on the reason for the message?
A corporate code of conduct for a social interaction platform such as Twitter is therefore somewhat skewed for several reasons.
Digital Marketing
The problem statement is twofold
If you want employees to behave according to the core values of an organization, those core values must first of