Digital Marketing: Consequences of the Google lawsuit In August, Google was found to have an illegal monopoly on web search, […]
Digital Marketing
Google to appeal DOJ ruling
A couple of months after the trial end, its consequences remain unclear. In late November 2024, the DOJ propos that
Google-proof campaigns
What do you think about this ruling? Do you think the court’s decision is correct? Would you support Google’s appeal?
If you want to fix your winback problem
start personalizing your engagement to each individual shopper, and save the 2% every week. Ready to start winning shoppers back?
Meanwhile, you are losing shoppers
far before you start thinking about winning them back. Our recent shopper analysis found that, on average, .26% of your
A woman is using a broken cell phone while sitting on a chair
Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple
However, if sellers really want to
up their brand’s marketing efforts and profitability, email marketing is second to none. From August 1 through December 31, 2020,
Using the primary keyword in the H1 tag
Moreover, in this stage, retailers might have to go beyond optimizing existing pages, opting to create entirely new ones that
Therefore, the next thing merchants
will want to do is evaluate the top results produced by Google for the keywords identified. This process will help
To harvest this information
go to Google Search Console and export data on queries, clicks, impressions, CTR and average position data for the past
How to Optimize for Intention
It provides significant value to the telegram data audience It is worth noting that this is not a call to
quality content reigns supreme under BERT
However, just because there are no concrete, BERT-specific tactics that sellers can employ, this does not mean that merchants can’t