Specifics of B2B and B2C sales: what is critically important?
Branding. In this point, the difference between B2B and B2C is that the priority for B2B companies is always lead generation, […]
Digital Marketing
Beginner Guide
Digital Marketing
Negotiations are the basis of everything
Failed negotiations can negate all preliminary marketing work. The following selection will help you understand the nuances of communication with
Digital Marketing
Best B2B Marketing Books
Bookstore shelves are bursting with sales literature. Unfortunately, most of it is a free retelling of venerable authors or pure
Digital Marketing
How to set up targeting on Facebook yourself?
Targeted advertising on facebook is. Ads that are shown to users in the news. Feed or on the right side
Digital Marketing
Is it possible to launch FB advertising for a competitor’s subscribers?
It is extremely important for a business to constantly expand its reach and attract targeted visitors, so it is not
Digital Marketing
SEO requirements for a website. Trends for 2021
Search engine algorithms are constantly improving, and the requirements are increasing. If 7 years ago, to move to the top,
Digital Marketing
SEO Anti-Trends 2021: What Should You Give Up?
Local SEO. Although people have become more likely to buy online, the number of local queries has increased significantly over the
Digital Marketing
Conversion Lift studies
In a rapidly changing context, measuring the performance of media campaigns has become one of the priority issues. Traditionally, media
Digital Marketing
Brand and Conversion Lift
Self-Service : via the use of the Experiences tool which allows advertisers to set up studies independently for each of
Digital Marketing
Key features to consider when benchmarking
A tool change always involves filling out a benchmark grid. Here are some examples of criteria for comparing and selecting
Digital Marketing
Sharing deduplicated data to media buying platforms
Sharing audiences It offers the possibility of ensuring continuity in media activations based on Analytics data. Audience sharing based on
Digital Marketing
A survey to measure well-being at work
A tool that also wants to cross Analytics & media data with business data (product information, margin, etc.) will need