As we bid farewell to summer and swap sunscreen for a sweater, it’s time to look back at some of the most brilliant email campaigns that lit up our inboxes during these sunny months. Sure, the beaches were gorgeous, but those emails? Even better. From the striking visuals to the engaging copy, brands pulled out all the stops to grab our attention, and let’s face it, mission accomplished!
Whether you were sipping an iced latte
battling the heat, these summer emails america cell phone number list were like a refreshing breeze of creativity. If you’re looking to inject some of that energy into your next campaign, you’ve come to the right place. Grab your sunglasses and let’s dive into the most inspiring emails that have kept this summer bubbling.
Stripo’s summer picks again, and this time I was drawn to the emails that reflected trends and created the right summer mood, as well as the digests that helped me stay on top of things.
Trendy Email Campaigns That Delivered Summer Vibes
Fashion brands are keeping a close eye on visual trends, so there’s always something to learn and be inspired by in their email campaigns. This summer, bright colors and the use of food in clothing, accessories, and cosmetics were especially popular, and here’s how they were reflected in emails.
1. Letter from Urban Outfitters: Promo of new fragrances with dessert smells
Subject: a NEW fragrance brand?! (oui oui)
Sender: Urban Outfitters
Sample letter for a new fragrance
(Source: Letter from Urban Outfitters)
Why it stands out: This Urban Outfitters email campaign is a great example of how to play up a new fragrance launch with desserts. The design of this summery email immediately draws attention to the pistachio macarons, caramel cream, strawberries, raspberries, and lemon, which, in addition to being a striking visual, create an atmosphere and, perhaps, even a scent. At least, you’ll want to smell it.
Takeaway for marketers: Use what is demand generation marketing? strategies for sensory elements in your email design to evoke emotion and create memorable experiences. Whether it’s visuals, colors, or even implied scents, engaging your audience’s senses can make a campaign incredibly engaging.
2. Letter from BaubleBar: Bring an ocean breeze and coolness to your pool
Subject: Pool or beach?
Sender: BaubleBar
Example of a promotional letter for jewelry
(Source: letter from BaubleBar)
Why it stands out: When you open this email, the reader agb directory is immediately immersed in the summer atmosphere. Imagining yourself on vacation, even if you are still sitting in the office, is a great motivation to visit the site and pick out new holiday jewelry. And the brand understands this perfectly. Look at how they use a blue background with imitation water to touch on different feelings, what kind of
