How to use this psychological effect when creating landing pages? Provide statistics (” of users would not replace our juicer with any other”), use the opinion of a satisfied customer, refer to a good place in the ranking, write what awards the product won. Call to Action That is a call to action. Encourage the user to click, fill out the form, download the e-book, play the video. Use words like “check”, “convince yourself”, “try it out”. Creating landing pages – what else do you need to remember? There are a few more rules to follow to create an evocative and effective landing page.

Does It Still Make Sense

Clear page layout As I have already mentioned, landing pages are usually one-page pages, without additional elements such as a menu bar with individual categories. You should avoid distractions or buttons that would distract the Internet user from the main message. After all, we want the user to stay on the page and perform the one action we database expect from him. Clear buttons with Call to Action Make sure your call-to-action buttons actually stand out on the page., etc. “Reminders” If the website contains a lot of content, . about a webinar or a course, a key element for us – such as a sign-up form or a Call to Action button – should be placed in several places on the website.


Marketing Strategy During Vuca Holidays

Where For example, in its upper part, after the presentation of the topic, then in the middle – after the section dedicated to the host and agenda – and at the very bottom, to give the user one more chance to sign up for the event. At each of these stages, the recipient is more and more interested in the topic and more likely to sign up for the first free course lesson, waiting list or webinar. However, if we do not put the form under his nose and remind him about it in several places, it is very possible that he AUB Directory will leave the landing page, despite the attractive subject matter.