Highly prized by marketing departments and community managers, snack content is an excellent way to stand out from the crowd by offering impactful and original content.
But what is snack content? Why and how can you use it in a way other than on social networks?
Discover right now my recipe for snack content my way
Snack content or content snacking, kesako?
Snack content (or micro-content) is short content intended to be “consumed” by Internet users in a very short time.
Particularly popular on social networks, content snacking is ideal for standing out by making an impression with content that is both simple and original.
Whether it is offered in text, image or video format. Snacking content must be sufficiently impactful to capture the public’s interest, while conveying a clear message. A good snack content will even go so far as to provoke an emotion and/or a reaction from Internet users.
What is the relationship between snack content and the content of your website?
It is often said that to optimize your chances of being well referenced by Google, you must publish long, quality content.
And indeed, if you want to make a place for yourself among the first search results on the internet. You must offer high-quality content and longer france phone number library texts than those of your competitors on the same theme.
Except that when you arrive on a website , what attracts attention?
And for once, the fewer words there are, the more impact your message will have. As long as you choose the right words , those that will arouse the curiosity of the Internet user and make them want to know more.
This is why it is quite relevant to offer content snacking on a website that will allow you to present your products and services, your vision, your values in just a few words. And, thus, provoke the desire of Internet users to go and consult your offer in detail, with longer editorial content.
Snack content, words to chew on
Creating snack content is great. But for it to have the desired impact, it is essential to do it the right way.
However, just because micro-content is short doesn’t mean it should ignore the fundamentals of a good communication strategy. Namely:
offering value-added content by responding to your audience’s issues
Moreover, to capture the reader’s attention and make whatsapp material them remember you, you must provoke an emotion. How? By writing a catchy title , telling a captivating story , playing on the element of surprise, and supporting your words b2b reviews with relevant images.
The more you can arouse your visitors’ curiosity, the more likely you are to encourage them to take action and, thus, improve your conversion rate.
