Solution: Accelerate your learning as much as possible by reducing the number of ad sets within your CBO.
CBO Mistake 2: Too High of Caps
Before CBOs bid caps were set at CPA targets
Now, if you set your bid cap, cost cap, or target cost too low for what Facebook thinks your audience and creative pairing can get you, it won’t spend.
This doesn’t mean that the mistake is low caps. Instead, it’s the exact opposite.
To make Facebook spend your marketing budget, you’ll be tempted to increase your cap or change your audience. Don’t.
Ultimately, this will lead to acquiring customers above your target CPA — sacrificing profitability and limiting your ability to scale.
If CBOs won’t spend your budget, it means that Facebook is not delivering your creative because it can’t find customers that will purchase at your target CPA using the creative that you have.
Solution: Be patient italy mobile database with your CBOs and Cost Caps. If they’re not spending at first, wait a couple of days before making any changes. If they’re still not spending, always optimize your ad creative and copy before increasing your caps.
CBO Mistake 3: Too Much ‘Tinkering’
This is the single hardest thing to do with CBOs: trust it and not touch it.
Especially when you see bad initial performance
As a profit-sensitive media buyer (which is good) comparing two ad sets too early (which is bad) you’re knee-jerk place holder reaction will always be to kill the one with the highest CPA (which is really bad).
Why?
Because Facebook’s platform can detect changes in trend lines and direction, it will automatically shift the budget to the ad be numbers set likely to perform better. What’s more, it’s able to analyze indicators about future performance.
