In this article we will tell you in Service SMS mailing detail about how and why SMS mailing is used by taxi services. We will consider the economic benefits of SMS notifications for clients and touch upon advertising mailings.
Why does a taxi service need SMS messaging?
Competition in the passenger transportation industry is high, especially in large cities. Marketers and taxi fleet owners have to look for new ways to attract and retain customers. Loyalty programs and discounts work well. It is important to monitor the quality of taxi drivers, the time of car delivery and the cleanliness of the cabin. A proven tool for solving these issues is sms services messaging .
We will tell you how advertising and service mailings will help taxis provide a high level of service, simplify communication with passengers and increase customer loyalty.
What is a service SMS mailing for taxis?
A service mailing is a how to know not to pick up a call just by looking at the incoming number according to a pre-set template. Its main purpose is to inform the recipient. For a taxi service, four service message templates can be distinguished:
- Information about the car model, cost of the trip and time of delivery
- If the car is delayed, then a text message with a warning about the delay
- A message that the car has arrived at its destination and the client can leave
- Thank you for choosing your company
Separately, we note that SigmaSMS offers not only notifications, but also SMS dialogues. You can ask users in a return message to evaluate the quality of the trip or the speed of delivery. If unsatisfactory ratings are received, the operator will promptly contact the client and find out the reason for the dissatisfaction. This approach will allow you to control the quality of services and promptly identify gaps in customer service.
Examples of service SMS for taxi services:
- “Order accepted. Beige cherry will arrive at the address: Lenin St., 19”
- “Your taxi is waiting for you. Please get out.”
- “Your car is delayed. Estimated wait time is 4 minutes.”
- “Thank you for using our taxi services. We look forward to seeing you again!”
- “Send feedback about your trip via reply SMS. 10% discount on your next trip for your feedback”
Advertising SMS mailing for taxi services
Use the collected phone numbers to send advertising messages. It is important to warn customers that their numbers will receive mailings. These are the requirements of the Advertising Law.
For maximum response, offer your customers great deals and real discounts. SMS messaging has the advantage over other advertising channels in that the response is almost instantaneous. Therefore, it is effective to use it as part of a comprehensive advertising campaign, combining it with outdoor advertising and contextual advertising on the Internet.
Let’s add a few rules to increase the effectiveness of your mailing list:
Don’t bombard clients with SMS. 1-2 mailings per month are enough. Indicate the phone number and website so that the client can find out more.
Inform passengers about discounts and promotions. Come up with a promo code, by naming which a person will receive a discount.
Congratulate regular customers on holidays. This is a good way to remind them about yourself and offer a small bonus as a gift.
Examples of advertising SMS for taxi services:
- “We give a 20% discount on your next trip! T.685967”
- “Happy New Year! Say the promo code “WINTER” and the first 2 km are free!”
- “It’s rainy season in St. Petersburg! Get there in comfort from 100 rubles per trip”
How to start using SMS mailing for taxi?
The main thing is to choose a reliable provider. SigmaSMS provides a convenient platform, high-quality service and fair prices for mailing. With us you will receive:
- A simple API that allows you to add SMS to any software. This will eliminate the need to send a mailing manually
- Competent, responsive managers, as well as 24/7 technical support
We would like to highlight the exclusive technologies implemented in our personal account:
- Multichannel mailing consumer data with cascade resending . From the personal account, the client can send SMS, Viber and WhatsApp messages, notifications in social networks. They can be included in resending chains, reducing the cost of mailing.
- 2Way mailings. Clients can respond to incoming messages. Therefore, you can organize a survey or promotion available to the client directly from the phone.
SigmaSMS is a competent and reliable partner, constantly implementing new technologies. With us, you can create effective and inexpensive mailings for your taxi service.
