More and more people in Russia prefer to use private medical services. This is due to several reasons – there are no queues in a private center, doctors are polite and responsive, Service and advertising SMS modern equipment is installed. Competition in this area involves finding new marketing channels to attract patients. An effective alternative to traditional advertising is SMS mailing to patients.
What tasks does SMS informing solve for the clinic?
- Patient reminder system . SMS effectively solves the problem of informing patients about an appointment with a doctor. The sms services indicates the date, time, office, full name and position of the specialist with whom the person has made an appointment. Such a notification will reduce the number of cancelled appointments. The message and the data from it are saved on the patient’s phone, so he can always check the date and time. Moreover, the clinic staff does not need to waste time calling clients.
- Informing . Inform patients about a new procedure, specialist, or other changes. This will remind the client about you, and also attract more clients to new services.
- SMS advertising . Send messages about discounts, bonuses, promotions. Not all clinics develop a loyalty program, and obvious benefits serve as excellent motivation for patients to use your services.
- Holiday greetings . Although such messages do not carry marketing value, they will remind the patient about your clinic and show care and interest.
Types of SMS messaging for a private hospital
Service or information mailing – messages sent according to a pre-set template. The must be agreed upon with the operator. In this case, the cost of a template message is lower. Examples of service funny numbers on a mobile phone sometimes the names are written in such a way that it is completely unclear messages for a clinic: notifications about test results, reminders about making an appointment with a doctor, information about rescheduling an appointment or accrual of bonus points.
- Advertising mailing – messages with discounts, promotions and other marketing activities. The text does not need to be approved, the main thing is that it complies with the law on advertising. It is aime at attracting existing clients and increasing the average check for services rendere.
Note that you can only send messages to your own customer base, who must agree to the mailing. We talke about how to collect a customer base according to the law in more detail in the article: “Fine for SMS mailing UFAS, how to protect yourself from it” .
How to start using SMS mailing?
To start SMS mailing from the clinic, it is important to choose a service provider. SigmaSMS Company provides multi-channel mailings for an attractive price. Working with us, you will receive:
- a convenient platform for sending messages,
- personal manager,
- 24/7 technical support,
- integration with popular CRMs, which simplifies the process of sending messages
- savings with cascading resending. The principle of operation is that the mailing is first sent via the cheapest channel, if the message has reache the recipient, the chain is interrupte. If not, it is sent via the next channel until the client receives it. Cascading mailing allows you to save twice as much.
- new tariff with free SMS. You are provide with 5 free messages per day, indefinitely.
It is very easy to start a complete list of unit phone numbers working with us – register on the SigmaSMS website and wait for a call from the manager.
