SMS mailing can be an effective marketing tool for an online store. Service and advertising SMS are used to notify about product delivery, order formation and two-factor authorization. Advertising SMS mailing will help increase sales and become a factor influencing the customer’s decision to purchase.
Service SMS mailing for online store
Service sms promotional campaign are intended to inform clients. They are sent according to a template previously agreed upon with the operator, in which the use of advertising elements is not allowed. Variables can be used in SMS to substitute data: client name, date and time, order number. SMS informing reduces call center costs and helps improve customer experience, because it is convenient for the buyer to have all the information about the order on the phone.
Examples of SMS messages considered service messages:
- SMS mailing from the online store informing about the shipment of goods;
- SMS about the receipt of the order at the pick-up point;
- Delivery date notification;
- Warning about malfunctions or temporary failure of service equipment. For example, suspension of service, etc.
- Two-factor authentication. An SMS code is sent when logging into your personal account to confirm the user’s identity.
Service SMS mailing from the store examples:
“Your order #438 has been processed!”
“The order has been formed. The courier will arrive tomorrow from 9:00 to 12:00”
“We remind you that the payment deadline is 15.08, the amount is 900 rubles, No. 67589”
“Your order 9574 has arrived at the pick-up point at the address: Lenin St., 18”
Advertising SMS mailing for online stores
Advertising messages differ from service funny numbers on a mobile phone sometimes the names are written in such a way that it is completely unclear not only in the purpose of sending, but also in the absence of templates. Therefore, you can freely send messages without waiting for the operator to approve the template and quickly launch marketing campaigns. The only limitation is the law on advertising, which prohibits sending messages about the sale of drugs, alcohol and tobacco products.
Advertising mailings are especially effective when integrated via API into a CRM system. By filtering customers by interests and purchases, you will be able to offer customers additional products based on their interests. By upselling accessories and related products, you can increase the check by 10% – 20%.
Sending individual promo codes with a limited validity period also motivates customers to buy more. Send the customer a coupon with a discount on the next purchase or a gift immediately after the purchase. Limit the validity to one week and get repeat orders.
Basic principles of mailing
The main goal of the SMS mailing from the store is to create a positive customer experience. To keep customers coming back, we have collected several tips that will help you conduct an effective mailing:
- The message should be short. Don’t describe all the advantages of your products and services, just state the main points.
- Focus on prizes, discounts and bonuses. Stir up interest with a great offer.
- Limit your offer to a time frame. If a person thinks he has a lot of time, he will not rush and will forget about his intention to buy from you. It is a different matter when he has only a few days to spare.
- Address customers by name. Personalization attracts attention and helps create the feeling of a personal offer, rather than a mass advertising mailing. SigmaSMS offers a mailing platform with easy personalization.
- Segment your audience. You need to understand what part of your customers are interested in a particular offer. Divide your base into groups and send SMS to customers potentially interested in your offer.
- Don’t be afraid to experiment. If you stick to the same techniques all the time, even the most successful ones will stop working over time. To get constant feedback, try new things.
The key to effective consumer data mailing for a store is choosing a reliable provider. With SigmaSMS you will receive high quality service, fair prices and constantly growing service capabilities. In order to test the capabilities of our personal account, register on the site.
