Selling on amazon is a huge opportunity. Capable of giving brands and companies exponential increases in terms of turnover. To implement an effective strategy. Various aspects must be consider.. Such as the commercial relationship you want to establish with amazon.

There are two seller profiles: amazon seller and amazon vendor.

Amazon seller refers to the brand. Distributor or partner that sells its products to end users. Whose sales method is also known as amazon marketplace.

To become an amazon vendor

To become an amazon vendor . However. You must receive an invitation from amazon itself. In this case. A brand or manufacturer sells its products wholesale directly to amazon. Which in turn resells them to end customers.

By selling through vender central. The products will appear as “Sold and shipp. By amazon”. Instead. Like seller central. It takes on the role of a seller independent of amazon.

The substantial difference between these two profiles is in the control over pricing. Product inventory and one’s brand identity.latest database

The main differences between amazon

As a vendor you can negotiate wholesale terms with amazon but not the final selling price nor the quantity of goods to purchase. Amazon can change sales prices at any time bas. On data collect..

The amazon seller can independently manage logistics. Shipping. Orders and returns. Available to sellers are:

Analytics : seller central provides. Free of charge. Data and analytics on customers and sales useful for finalizing business strategies; 

Total control of messaging AUB Directory  and product checks : as a brand regularly register. In the amazon register. Checks can be carri. Out against other sellers;

Leave a Reply

Your email address will not be published. Required fields are marked *