You’ve probably shared links to your content on social media. But reposting content—in whole or in part—can be a more rewarding strategy.
Platforms often prioritize native content: content that doesn’t drive users away from the platform. Because they want to keep users on their platform. And users are more likely to engage when the content is right in front of them.
There are also self-publishing platforms that allow you to syndicate content. This will help you reach audiences and gain followers in more places.
These are some of the most popular content syndication platforms:
Tip: Check out our social media management guide for more tips on how to increase engagement.
Syndicate your guest posts on your own blog
Instead of posting content on your own special database site before syndicating it elsewhere, try the opposite. That is, guest posting on an external site and then syndicating it to your own blog.
For already published guest posts, contact the editors and ask for permission to syndicate them. Explain that you will include a link to their website. And a canonical tag to indicate to Google that their version is the original.
When contributing new guest posts, please ask for permission to syndicate content in advance.
Tip: Take a similar approach with press releases and other digital PR campaigns . Don’t just send out content: Make sure it’s published on your own site, too. As well as increasing the reach of your content, this can encourage publications to link back to your site. Because they can cite the original source.
Try paid content syndication
Some publishers or distributors will syndicate content for a commission. This allows you to generate almost instant results and gain coverage on valuable sites.
Paid content syndication is a form of native advertising. Backlinks will not benefit your SEO: Google will not treat them as a genuine vote of confidence.
Publishers will post your content with a “Sponsored” (or similar) label. Like this:
Outbrain , Taboola , and Dianomi are some more effective budget management of the most well-known paid content syndication companies. But you can find more content syndication services through the Semrush Agency Partners network. Filter by budget, location, and more.
Improve your positioning on Google
with the Semrush toolkit
Good practices for content syndication
- Modify your content as needed . You singapore number may want to add links or calls to action (CTAs) that direct external readers to your site. Or adjust your content to better fit your new audience and format.
- Use canonical tags . Google recommends using canonical tags to indicate which version of a syndicated page should be displayed in search engine results.
- Add a link to your website . Google says that every syndicated article should include a link to the original article. In addition to helping SEO, this can drive valuable traffic.
- Share syndicated content on social media . Once you’ve published your content on a third-party platform, sharing a link to it on social media is a great way to attract readers.
