Google announced the desktop Page Experience Update on 22 February via Twitter, confirming the update would finish rolling out by the end of March.
The mobile version of this update rolled out in June 2021, which we covered in our review of the most important updates in 2021. The update combined existing usability metrics with a new set of Core Web Vitals for mobile results and Google rolled the same update for desktop in February.
If you want any more information on
The page experience updates, we’ve covered rcs data them in detail on our blog and you can also use the official documentation from Google.
“This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well. While the mobile-friendliness signal continues to be a part of mobile ranking, it won’t be a factor for desktop.
When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.”
Google confirmed the rollout of the desktop update finished on March 3, significantly faster than the mobile version which took two and a half months to complete.
#2: Product Reviews Update – 23 March
On 23 March, Google announced the third digital marketing trends in 2023 version of the product reviews update after two previous updates in 2021. Once again, the update targeted content reviewing products (physical and digital) and guides promising to help readers choose the best products for their needs.
“We’ve regularly heard through user feedback that people prefer detailed reviews with evidence of products actually being tested. Over the past year, we’ve updated how Search ranks product reviews to prioritize in-depth and authentic content based on that feedback and our internal testing and evaluation processes.
Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.”
Google said the third update built upon its predecessors enhanced its ability “to identify high quality product reviews” and separate them from dishonest and overly-promotional review content – especially short reviews where the publisher clearly hasn’t used the products they’re talking about.
If you’re in any doubt about the quality of your review content
refer to the questions where Google asks whether american samoa business directory your reviews do the following:
- Express expert knowledge about products where appropriate?
- Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
- Provide quantitative measurements about how a product measures up in various categories of performance?
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the benefits and drawbacks of a particular product, based on research into it?
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
- Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
