We tt the days of the week and tim of day we sent our email campaigns earn everything others were doing to succe in e-commerce email marketing.
We develop and rign
Our email marketing strategy. What seem to work our open rat one day wouldn’t work the next. But we kept moving forward and trying to learn. We kept thinking that we absolutely ne a “North Star” metric we could use to make our email efforts succsful. Then one day we were in a meeting and I ask accurate mobile phone number list the qution. A “What is the value of an email subscriber to us?” And no one had an answer. We had all this data. A our click-through rat. A and our purchase rat.
We knew how many people
Were subscrib to our lists. A how many people were unsubscribing. A and how many people were being add. We knew a lot about our email marketing. A but we couldn’t answer this qution “How much is an email subscriber worth to us?” Email marketing for ecommerce has evolv a lot our open rat since we were trying to launch CellarThief. But one thing hasn’t chang much in the last decade. Most ecommerce busins still find our complete crm toolbox to launch your project in 2024 can’t answer the simple qution. A “How much is an email subscriber worth?” And. A without that knowlge. A it’s difficult to scale an ecommerce email program. A and without a succsful ecommerce email program. A it’s nearly impossible to scale an ecommerce busins.
So back to my story with Cella
We were trying to build a top-notch busins brand. A and united states business directory with little money. A we felt the only way to do that was to better understand our open rat our email marketing. Over the next few weeks. A we set out to answer the qution “How much is an email subscriber worth to us?” At the time. A we had about 5. A000 email subscribers. The subscribers had sign up to receive offers. A and we were growing that number by a few subscribers per day. The email subscribers were highly engag. High converting e-commerce marketing email example Our open rat were over 35%.
