We know that these events will reappear each year, so this gives us a great opportunity as eCommerce stores to make the most of these lucrative opportunities. Let’s take a look at 5 tips to make the most of your seasonal merchandising strategy.
Plan Ahead
Since we all know what these seasons and holidays will look like, there is plenty of time to plan your merchandising strategy. This time should not be put to waste. The more time there is, the more opportunity you have for covering all bases.
Things such as product lines, delivery dates, sales & inventory planning, merchandising campaigns- they all take time and need to be considered in advance. Also planning should include finding the on-trend products. Even though Christmas comes around every year, each year there are new trending products that people are looking to get their hands on.
Plan in advance to make sure that you aren’t missing the must-have item. If these things aren’t taken into consideration early, you’ll be too late and miss out on extra sales.
Consider The Environment
Of course, all of the main holidays should be considered and planned for, but don’t limit yourself just to this. In each different region, different holidays are being celebrated and these are all opportunities for sales. They are also opportunities to grow your customer base, and brand loyalty.
For example, in New Zealand they celebrate Matariki (Maori New Year) in late May or early June. Chinese New Year takes place between January 21st and February 20th. The Jewish high holiday of Passover tends to fall between late March and April every year. Knowing these can create seasonal merchandising ideas reaching out to a wider audience.
Don’t underestimate the latvia mobile database power of catering to new audiences. You might find out that you’ve hit a niche market that gets your brand entirely. If you plan early enough in advance, all of this is possible.
Get Visual With It
The whole point simon cole chief of seasonal merchandising is to entice customers to spend more in your store. The main way this works is be numbers through your visual displays. Visual Merchandising is crucial.Don’t be shy! Display loud and clear. Compelling signage definitely needs to be in place to let shoppers know what you are offering, and to create a sense of excitement.
