移动端响应式布局

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移动端响应式布局

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  • 使用 HTML + CSS 编写响应式邮件模板;

  • 避免在移动设备上出现横向滚动;

  • 保证字体大小在小屏设备上依旧清晰可读。

5. 布局逻辑遵循“倒金字塔模型”

  • 把最重要的内容放在最上面;

  • 次要信息排在中间;

  • 详情或辅助说明放 B2B电子邮件清单 在底部。

这种布局让“扫读型”用户在最短时间内抓取关键信息。

四、创意电子邮件布局想法:让你的邮件脱颖而出

 1. 产品轮播布局

  • 多张产品图片设置为滑动轮播(使用 GIF 或可交互邮件模板);

  • 每张图对应一个链接,提升交互感。

 2. 节日倒计时布局

 3. 问候式卡片布局

  • 模拟“贺卡”形式,用于节日、生日、周年邮件;

  • 情感化布局+个性化内容,增强用户情感联系。

 4. 问卷型互动布局

  • 简化调查问卷嵌入邮件正文;

  • 鼓励用户点击星级评分、选择按钮,提升互动率。