As with any marketing mobile phone number data strategy , segmentation and additional data are essential for SMS marketing campaigns and databases . Any communication or campaign must be personalized and oriented to the preferences and interests of users, as we know this is one of the principles of marketing.
To achieve these objectives, it is important to take into account relevant information when capturing the database. In this way, during the capture and subsequent actions, data such as:
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- Basics: name, geographic location, gender, age.
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- Recruitment: method of incorporation, seniority.
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- Commercials: products purchased and their categories, average ticket, total purchase amount, recurring purchases.
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- Technological: devices or browsers used.
- Behavior: time since last interaction, clicks on SMS messages, viral users, purchase
All this data can help us define, segment and create SMS campaigns that achieve better results.
Mobile number acquisition strategies
Register your company in some SMS marketing however, companies abused the software service ( free registration here ). And obtain what is called a virtual reception number (either in long code or short code format). Then, announce some offer that serves as a lure. This is a promotion for some product or service, in exchange for the potential client sending us an SMS text message from their mobile phone. The platform that receives this message will automatically incorporate the number into a database. In this case, it is important to inform the user so that they give their consent to be part of the database and accept receiving the information that will be sent later. This promotion can be, for example, a discount code for an online store or access to an exclusive platform.
SMS database exclusivity
Once a database of phone numbers for SMS marketing uab directory campaigns has been created, we must use it effectively. The client must know that the messages they receive are strictly necessary and are not used to communicate any advertising , but to inform them of exclusive offers.
Ideally, you should keep the frequency of messages wide, perhaps once a month, or twice at most. It is also recommended to offer information or data via SMS that the client will only know through that means. In this way, they will consider that this communication resource provides them with an added advantage.
To optimize the usefulness of this marketing tool, you can send reminders of dates or appointments that the client should not miss, expiration dates, launch offers, changes in schedules or extensions of services.
