far before you start thinking about winning them back. Our recent shopper analysis found that, on average, .26% of your shoppers are fading away each day. This is no fractional issue – compound that daily drop-off, and you are losing nearly 2% of your shoppers each week.
Your one-size-fits-all approach creates a gap between when your shoppers industry email list stop engaging with you and when you react to their disengagement. This is why your winbacks have such low engagement.
Customer-Centric Relevance Delivers Better Results
To actually win shoppers back, your job is to reach each customer at the right time: before they fade. And, the solution is not more segmentation – even with the smartest of segments, you won’t get to each customer. You need true not having to repeat yourself several times; personalization; data science tuned to each individual shopper.
Brands can achieve relevance
Instead of guessing when the time is right to re-engage all your shoppers, know when the time is right for each shopper. Focusing on a customer-centric approach is delivering significant improvements. Brands that personalize the timing of their winback messaging see double the be numbers engagement rates and more than 4x the conversions, compared with the one-size-fits-none approach.
