Local SEO is the process of optimizing a website’s presence for local searches. It allows businesses to promote their products and services to people in a nearby location.
To gather information, local SEO relies on the local search algorithm and takes into account geolocation, prominence, and relevance.
So what will be analyzed by the algorithm is:
- Proximity of the company to the person doing the search;
- Popularity level;
- Relevance between what was searched for and what is offered.
But is it worth adopting local SEO strategies? The answer lies in some figures published by Google:
- 5 billion restaurant surveys;
- 1 billion surveys conducted by clothing stores;
- 600 million searches for beauty salons;
- 5 million surveys per coffee shop.
Therefore, those who want to be found amidst this diversity of searches and improve their brand positioning should pay attention to local SEO.
Now that you know a little more about telegram number database this tool, how about learning how to use it in practice? In this article, we’ll share tips for attracting more customers with local SEO and the advantages of listing your business on it.
In this content you will read:
How can SMEs attract more customers with local SEO?
- Pay more attention to the results
- Look on Google My Business
- Ask your customers for their opinion
- Create partnerships and exchange backlinks
- Keep your site optimized
- Search for regional keywords
- Develop relevant content
What are the benefits of implementing good local SEO practices?
- Helps position the company
- Stimulates decision-making
- Generates regional credibility
- Reach different audiences
How can SMEs attract more customers with local SEO?
1. Pay more attention to the results
SEO professionals often focus their work on generating more organic traffic. This idea, however, needs to change slightly when it comes to local SEO, considering that results should be a priority.
When a person searches for a local the course from psychedemia business on Google, they often just want quick information, such as phone numbers and addresses. Therefore, the search engine is constantly evolving to provide answers quickly.
This is a feature of Google Local Pack, where the user clicks on a business and checks its profile information on Google My Business. This eliminates the need to access the website to learn the basics of the business.
This still doesn’t mean that no one will access the website, but the process aims to make information easily available, which helps drive sales.
2. Look at Google My Business
Google My Business is one of the essential tools for those who want to be found on Google and Google Maps in a single navigation.
When you sign up, when someone searches for “bakery,” for example, and clicks on your name in Google Maps, they may see a small “card” referencing your business, which may contain:
3. Ask your customers for their opinion
The reviews we mentioned above are very important because they influence other consumers’ decision-making. They show what other people think about your business and the experience they’ve had buying from you.
But customer feedback is also essential when considering local SEO. This is because Google is able to understand what users think about your business and improve its relevance in searches.
Therefore, the more positive ratings and reviews you receive, the better your web position will be.
4. Create partnerships and exchange backlinks
Is there a relevant blog in your region that relates to what you offer? Talk to the person in charge and explore the possibility of exchanging posts together. The tip is to seek out collaborations and use this traffic channel to increase visits to your page.
Receiving backlinks and comments from quality, authoritative, and trusted pages can help boost your local SEO. Google will view fax list this as a positive, which can also improve your organic rankings.
5. Keep your website optimized
Another way to attract more customers through local SEO is to consider optimizing your website. There are many strategies you can adopt, especially for:
- Create a contact page with address and phone number;
- Have a responsive website, meaning one that easily adapts to any device used, whether a smartphone, tablet, or computer;
- Create a call button, which allows the person accessing the page from a mobile device to click on the number and call you directly;
- Add a map with your business location;
- Add customer testimonials;
- Create a description of the page that includes the most relevant information.
6. Search for regional keywords
Conducting a study of the most searched keywords in your neighborhood or city, and those related to your products and services, is essential. This makes the search more effective, bringing your company closer to those who intend to hire you.
7. Develop relevant content
Another important tip regarding local SEO concerns Content Marketing. Creating a blog and developing relevant content that addresses your customers’ concerns is essential.
But be careful: don’t just talk about the items you offer. Talk about topics that are still of interest to you and that, in fact, touch on your pain points.
What are the benefits of implementing good local SEO practices?
This strategy offers many benefits for SMEs. The main ones are:
Helps position the company
Local SEO allows businesses to position themselves. As a result, websites are easily searchable, improving their position in search engines. It also allows customers to quickly find information, increasing the likelihood that they will contact or visit the location.
Stimulates decision-making
This strategy also encourages customers to “raise their hand”—that is, to show interest in purchasing from your business and even to contact you to clarify any questions.
Generates regional credibility
When a consumer searches on Google, links in the top positions appear to have more credibility. In fact, this isn’t a bad thing, considering the ranking process search engines use to offer the best results to their users.
