inding an audience for your content is a key challenge for marketing teams, but also for lawyer database entire companies. A popular solution for capturing a target group, both for marketing communication and sales activities, is the purchase of ready-made email databases. Is this action legal after the recent legal changes? How can you prove that the data in such a database was obtained reliably and is valuable
1. What are mail databases?
Email databases are one of the most popular sources of marketing data. They have been buy email databases? used for many years and provide marketing teams with the opportunity to reach a large number of potential customers. However, the role of email databases has changed over the years.
The main influence on this situation is mainly the current legal regulation and the situation related to the Telecommunications Act, which regulates these issues separately in each country of the European Union. Email databases are used not only for customer acquisition, but also for purely marketing, informational and educational purposes.
Access to existing email databases on the market is relatively easy
There are many companies that make money by selling this type of information. These how to automate marketing campaigns with special databases companies have aggregated data in many ways. Unfortunately, the quality of this type of data is very difficult to verify. This is why email databases are often misunderstood. However, having a good quality database offers enormous opportunities in the company and also improves the quality of marketing activities in the area of organizing webinars, newsletters and communicating with potential customers.
The amount of data that we can acquire as part of a ready-made mailing database is really different
There are companies that specialize in enriching such data. There buy email databases? are also aqb directory companies that implement databases in specific segments and those that collect general economic data. The most common data is company data and basic economic information, such as billing, employment, information imported from the KRS system and basic contact data that the company managed to obtain. There are also entities that aggregate personal data of individuals. The most common way of preparing such databases is based on having as many websites as possible available that provide various types of value after the consumer leaves their contact data and further consents to further marketing contact and its processing. In this way, companies collect information that they can then market. The situation is very similar in the case of mobile apps and games.
