Is Google Stopping SGE?

There are some rumors making the rounds that Google is stopping SGE.  russia telegram data The source of these rumors come from a Google blog post announcing two new AI-powered features. At the end of the post, Elizabeth Reid, VP of Search, wrote the following statement: We’ve gotten lots of useful feedback from people who’ve chosen to join this experiment, and we’ll continue to offer SGE in Labs as a testbed for bold new ideas. The words “we’ll continue to offer SGE in Labs as a testbed for bold new ideas” is what sparked the rumors and debate. Ross Hudgens, CEO of Siege Media, shared an elaborate post on what he thinks Google is trying to say with those exact words:SGE connected to testbed feels like a comment on SGE not being ready for the big-time.

Consumers Want AI-Powered Search

What do consumers and users actually say about an AI-powered Search experience?  results and run ab tests with strong ads
Data from Statista reveals that 49% of 2,200 adults in the United States are most interested in an AI-powered search product compared to other AI products. The same study reveals that millennials are more likely to switch to an AI-powered search engine. Across all adults, 46% of the study would switch to an AI-powered search engine.Researchers at McKinsey also found that 22% of people regularly use AI in their own work, and 79% say they’ve had at least some exposure to generative AI, either for work or for their own personal use. I think it is safe to assume that most people will want an AI powered search engine as the technology improves. Furthermore, many consumers are already using generative AI tools in their work and personal lives.

Changes in the SERP Layout

One of the most obvious changes to Google SEO is the layout of the traditional  china business directory 
SERP.AI-generated overviews will occupy more space, often filling the entire screen on desktops and requiring scrolling on mobile devices. This change reshapes the way organic results are displayed and interacted with by users. It will become crucial to optimize your content in order to be featured in SGE overviews, using engaging visuals, and understanding the new dynamics of keyword and content relevance. At Link house, we’ve already started experimenting with content formats and layouts that are more likely to be featured in SGE overviews. SGE will drastically change search and how users use Google, more specifically, Click Through Rates (CTR) will likely see a drop. This is because Google will put the information users seek above the organic website search results.

 

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