In this series, we’re covering how DTC ecommerce brands can increase their LTV and enhance the customer journey. We’ve already talked about how bundling products can lead to 2.7x higher LTV as well as the benefits of offering subscription options to enhance the customer experience.
This post will cover how ecommerce merchants can infuse their customer journey with loyalty-focused touchpoints, incentivizing customers to return again and again. With Recharge Loyalty, brands can offer paid membership programs, cash-back promotions, and the best subscription benefits for their customers.
By focusing on cultivating loyalty
Your brand has a chance at higher LTV, deeper customer relationships, and better retention. Continue reading to learn more about optimizing loyalty touchpoints for your customers, in order to unlock these valuable benefits.
Key takeaways
Focusing on customer loyalty is crucial for ecommerce merchants, and can help increase LTV and customer retention.
Paid members are 60% more likely to spend money on brands after joining their membership program.
Offering cash-back promotions can incentivize customers to continue shopping with your brand.
How to infuse your customer journey with Loyalty touchpoints
It’s crucial that ecommerce brands approach loyalty from a holistic perspective. There are numerous strategies for creating and israel mobile database maintaining loyalty that can lead to repeat purchases and stronger customer relationships. But the heart of loyalty lies in offering exclusive rewards and benefits to your best customers.
Below, we’ll highlight three ways that merchants can use the Recharge Loyalty features to their advantage.
Subscription benefits
With tailored, subscriber-only benefits and rewards, your business can add special value for customers. By offering discounted prices and shipping, free gifts, early access, and other perks just to subscribers, you create a subscription program that sticks. And as you increase retention, you’ll be able to encourage customers to try new products—bringing them further into the fold of your community.
62% of subscribers gemma barraclough say that good perceived value, or the right combination of pricing and benefits, is most important when be numbers signing up for a new subscription. Merchants should take that to heart as they set prices and consider which benefits are most important to their subscribers.
62% of subscribers say that good perceived value is most important when signing up for a new subscription.
