Inbound sales: what it is and how to apply it

Have you ever heard or read anything about inbound sales? Is it relat to inbound marketing ?

If you are familiar with the inbound methodology, you surely know that traditional marketing and sales methods are no longer effective, because people do not want you to sell them products, but rather to give them solutions to their problems.

If you think about it for a moment, this makes sense, as no one likes to be interrupt by an ad offering something they don’t ne or are not interestein.

It is at this point that inbound sales becomes very relevant, bringing with it a sales process align with what the consumer wants.

So in this article we will tell you what it is, how it works, what its benefits are, and how you can align your current sales strategy with this methodology.

CTA inbound sales service

What is the inbound sales methodology?
Inbound sales is a methodology align with inbound marketing, which seeks to prioritize the nees and objectives of ideal buyers.

Traditional sales were based on trying to convince the buyer with shadow making aggressive advertisements and offers, always showing the benefits of the product or service, without taking into account whether it was really something that those people nee.

If you’ve ever received a persistent call about a phone plan you don’t need, or been asked to buy a product you’re not interested in at a department store, then you’ve experienced traditional sales.

shadow making

Does it work? Itut now it doesn’t

Inbound sales, on the other hand, followound methodology , which—remember—seeks to ensure that companies offer valuable content and the best possible experiences to users.

Not only does this build trust in people, but they feel respected, which increases the likelihood that they will seek to become customers themselves.

 

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