start personalizing your engagement to each individual shopper, and save the 2% every week.
Ready to start winning shoppers back? Here are some ways fax lists to put customer-centric churn prevention to work for you.
layering segmentation, you can make your automation workflows more sophisticated and targeted, earning more engagement from your customers.
Best Practices for Creating the Lapsed-Purchase Campaign that Wins Them Back
When it comes to an effective lapsed-purchase campaign, there are a few things to keep in mind:
Decide whether or not to offer an incentive:
Offering an incentive to purchase may not always be the best idea for your brand, products, or lapsed-purchaser.
For example, your one-time customers may not necessarily be worth the discount they receive, especially if they have a low AOV. There’s no sense in devaluing your products for a customer that is likely a one-off.
However, customers with higher AOVs and purchase frequency however, companies abused the might be worth sweetening the deal, especially if they tend to be big-spenders.
Be clear in your subject lines offers:
If you’re offering an incentive to bring your be numbers customer back, put it in your subject line or early on in your SMS message. Make sure your customer knows exactly what you’re willing to do to win them back.
