When you are super creative and come up with your own words that the reader doesn’t know what to do with.
(Here are 25 exercises for creative writing )
Just be clear.
Make it so direct and simple that even a chimpanzee can click through.
Then you will see that a good call to action always has 3 ingredients.
You can add a fourth one as a bonus.
But three is always a must
Ingredient #1: The benefit to the reader.
You must always learn to think in terms of benefits.
Your counterpart always asks himself:
“What’s in it for me?”
“Why should I do this now?”
“Why should I poland phone number list invest my time?”
“Why should I leave my email there?”
“Why should I even contact you?”
That’s why you often do this with a swap.
“Download the guide here, give me your email address
and I’ll give you my e-book. ”
This is a swap.
A fair deal.
And the more valuable your e-book
The more valuable your gift, the more likely you are to get in touch.
Ingredient #2: The path must be clearly defined.
By saying:
Click here
Enter your email
Then click on Download
Then you will receive the e-book.
You’ll be amazed at how much of an impact people can have when you do it this way.
For example, someone matt schultz manager once tested this.
He wrote a post and then he simply added this line to the post:
“Tweet this post now.”
And then you could just click and the post would be tweeted.
Yes, there is also agb directory plugin for this for WordPress
Where you can then share it directly on Twitter or other platforms with one click.
