Of course, many things in this book are dated, or appear to be different with today’s knowledge. I also do not agree with all of Klein’s positions. What strikes me is how sharply the advertising expressions were reacted to. Take for example the ‘culture jammers’: they edited expressions of the tobacco industry in the public domain telegram number database with spray cans. They were arrested for this, and now, more than 20 years later, it is the tobacco manufacturers who are banned from the streets.
Also read: Social media is dead: the price of excessive content
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Why I find TikTok’s message difficult
I have two arguments for this:
1. It doesn’t start on TikTok, it starts with human interaction
You would completely forget it when you watch the videos: people scroll 3 hours a day to look at people on the other side of the world. And they are becoming increasingly alienated from the people around them, for example from their own father or son.
2. A Chinese proverb says: “First invade the heads, then the land
I learned this last thing in the super beautiful documentary on NPO by Huib Modderkolk: ‘ Nobody who sees ‘. This saying was quoted european union phone number n a war training in Taiwan, where the threat of China is very close. In this way, ‘It starts on Tik Tok’ can also get a whole different meaning. We should not underestimate how countries like China have an interest in also getting a grip on Western society.
What does this mean for your own view on marketing and brands?
It is important to continue to adopt a critical attitude. An attitude in which we continue to I have two arguments think choose a different type of web hosting for ourselves on a human level about what we really think about something. Do I benefit from this message? What is the real motivation of the party behind this?
