Half of those who publish in the media do not have any goal in mind. Most often, the situation is as follows:
the director calls the marketer;
sets a task – I read the article on “Visira” and we need to do the same;
the marketer writes himself, but understands that it turns out to be nonsense;
looking for an author who knows how to write;
sets the task.
By this point, no one remembers who wanted to write, why, and what result was needed.
the author writes an article;
the article is whatsapp data published in the sandbox;
it gets 200 views;
a proud marketer shows a repost from “Visir” to the director – like, “We did it, sir, be proud”;
The master makes a satisfied “kek” and continues on with important matters.
publications in the media
Why write an article in the media? What goals should you set?
The easiest thing to do is to attract more leads. Place the text in the media and measure how many potential clients come from the publication. The more immediate requests, the better.
Increase company recognition. This is more difficult. This is long-term work, but with a longer-lasting effect. As a result, there is the same growth of leads, but not instantaneous, but gradual. As your publications accumulate and are shared in the information space.
The goal determines where and what to write about. How to build the structure of the text.
For example, in the first case, cases with measurable results, direct mention of the brand and its involvement in the process work best with leads.
The first option attracts direct users better,
Free guide on how to
publish articles on VC correctly
Get the guide
Choose the media outlet where you will write the article
If we speak like a real PR person, create a media map.
Make a table in which you write down:
The name of the publication. A link to torohevitra ho an’izay te hifantoka the website. Sections in which it would be interesting to place the material.
Audience reach.
Number of publications. This is necessary to understand how much competition your material will have. For example, about 10-20 materials are published per hour in the sandbox on Visira. The more publications, the more attractive the title should look.
Target audience. It is also usually indicated on the page for advertisers. But you can additionally monitor – look at the comments. It will become clear what the audience of the site expects, what they can find fault with, and what they will find fault with 100%.
Editorial contacts.
Lifehack with contacts . The work mail of publications collects so much spam that your letter risks getting lost. Well, or it will take several weeks to respond to it. It is better to go to contacts and social networks – look for specific people. You need editors, editor-in-chief or even just authors of the publication you want to bring an article to. Write to them – they will answer much faster than from the official account.
We constantly communicate with many editors
On social networks. Try doing ba leads the same – like blog posts, write comments, attract attention. Be clever – ask questions on the topic of the next post, and after receiving an answer, add them as friends and go to PM to ask about the publication.
Try to get in through them – regular contributors have established contacts with people responsible for publications.
Where to publish for free
You can negotiate free publication with almost any platform (except perhaps top bloggers). It all depends on the value of your material and your ability to persuade. But if you haven’t tried and are just planning to publish somewhere, here is a list of sites where you can place a guest post with minimal problems and for free .
