Updating old content is important but you need a process that’s both time and cost-effective. You’re not going to work through every page! updating them one by one. You want to start with the pages that are going to make the most positive impact by being updated and! in some cases! delete content that isn’t worth updating or keeping.
Step #1: Run a content audit
The first thing you need to do is run a phone number database content audit to evaluate the performance of each page and categorise your content into three lists:
- High-impact content: Your best-performing pages that need to maintain this performance or improve.
- Low-impact content: Pages not making any significant impact one way or the other.
- Negative impact content: Pages that could be hurting your marketing strategy! which need updating or removing altogether.
High-impact and negative-impact pages are your priorities
when it comes to updating content. Start by sustainability and esg marketing updating or removing negative impact content as soon as possible and devise a schedule for regularly updating your high-impact content (every quarter or year! for example). You can work on updating low-impact content into high-impact content later.
Step #2: Run content audits on the pages that matter most
Once you’ve identified your high-impact american samoa business directory and negative-impact content! you need to assess the quality of each page. First! you’ll want to run a basic technical audit to make sure the essentials are all in place:
- Title: Is it accurate! descriptive and compelling?
- URL: Is it descriptive and readable?
- Author: Who published this content and do they have the necessary expertise/experience to cover this topic?
- Publication date: Was this page published/updated in the past 12 months?
- Page views: Has the number of page views declined over time?
- Word count: Could the content be improved by providing more in-depth information?
- Number of links: How many inbound and internal links do you have?
- Page structure: Are you using h2 and h3 heading correctly! short paragraphs and bullet points! etc?
- Image alt-text: Do all of your images have descriptive alt-text?
Luckily! you can automate reports for all of the above so you don’t need to manually evaluate the headings of each article. However! assessing the more subjective aspects of content quality will take a little more time.
