This social intent data isn’t just beneficial for delivering valuable content; it also makes it possible to optimize email frequency by targeting emails as soon as recipients show interest in a particular topic. All of this helps maximize open rates and increase conversions.
But to execute an email marketing campaign. T the first step is to thoroughly understand your recipients. T understanding their interests and needs . Therefore, it’s a priority to build a buyer persona , not only including personal background information but also behavioral data on social media, such as which influencers they use or what types of posts related to your field they share.
Which social media should you monitor?
While these platforms provide an inexhaustible phone number library wealth of data for generating highly effective campaigns that benefit users, it’s important to carefully plan which channel will be used to extract this information—a task that marketing and sales teams must address jointly.
For example, the Marketo software blog china business directory states that starting with Twitter is a good choice because all data generated is public . T as long as it comes from an unprotected profile. They even assert that other social networks like LinkedIn. T while providing valuable data, limit the amount of information that can be leveraged. Therefore, planning is essential.
And as for tools for social listening and 15 creative agencies that will inspire your instagram analytics. T in addition to Marketo there are also options like Talkwalker and Radian6 . But don’t tailor your program to just one of them. T you should first define what data will be useful to you and then figure out which one best suits your needs.
How to leverage social intent data?
With Twitter in mind. T the Marketo blog recommends tracking five significant activities, but you can also use them as a guide if you decide to monitor another social network.
