For a company, adopting a good communication strategy is essential to ensure constant growth. For this purpose, there are currently several communication channels available. However, professional SMS is certainly one of the best channels to ensure effective communication. In fact, thanks to its 98% opening rate, professional SMS is ideal for effectively reaching your customers and prospects.
In this article by Octopush, we will see together how to integrate professional SMS into your business communication strategy.
Why adopt professional SMS in your communication?
Why adopt professional SMS in your communication
By adopting professional SMS in your company’s communication strategy, you:
Enjoy a 98% read rate. The read rate of business SMS is far higher than the read rate of emails or social media messages.
Benefit from a communication channel that is both fast and efficient, ideal for communicating quickly with your audience. Indeed, statistics show that in general, an SMS is read within four minutes of its reception.
Personalize all your customer communications, ideal for improving audience engagement, strengthening your customer relationships and building customer loyalty.
Communicate with a much larger audience. Indeed, receiving SMS does not require any internet connection. All you need is a mobile phone. However, according to Statista, 95% of French people have a mobile phone in 2022.
In short, professional SMS is a formidable channel for communicating with your advertising database audience. Provided of course that you know how to use it wisely, with the right practices and strategies.
How to integrate professional SMS into your business communication strategy?
The first step to integrating professional SMS into your communication strategy is to define the objectives of your SMS campaigns. For example, this could be to increase your turnover, confirm or remind appointments, promote the launch of a new offer, etc.
Once this first step is done, you will need to define who the recipients of your professional SMS are. For SMS 70 telegram channels about marketing and advertising marketing, segmenting your audience could help you maximize the effectiveness of your campaigns. Otherwise, make sure you always have a good database of customers and prospects. The numbers in your database must be valid and up to date.
Then to maximize the results of your SMS communication campaign
you will also need to pay attention to the messages communicated. They must be clear, impactful and engaging. For better results, also consider personalizing your professional SMS campaigns.
Otherwise, also note that sending professional SMS can be scheduled and automated. In this znb directory sense, you will be able to define the times and days of sending SMS in order to maximize their impact. They will thus be sent automatically at the appropriate times.
