When choosing formats, topics, keywords, goals or promotion methods, it is important to look not only at historical data on your YouTube channel, but also to consider what and how competitors are doing – similar thematic platforms with overlapping target audiences:
- what results have already been achieved and how whatsapp data quickly are they moving forward;
- what is the average engagement rate on a video;
- what content was successful and what failed;
- what keywords and tags are used, etc.
Let’s figure out how to first find and then analyze competitive YouTube channels.
We are looking for thematic YouTube channels with similar audiences
There are several ways to find YouTube channels that what to do after analyzing customer behavior? compete for roughly the same audience. It’s best to use multiple options to build a larger and more interesting list.
1. Search
You can enter several main keywords in the search that your YouTube channel is promoting and see videos from channels that compete for the same queries.
If you haven’t done any optimization and haven’t yet selected a list of keywords, you can take queries that the channel is already being searched for and found by. This information is available in the “Creative Studio” in the “Traffic Source: YouTube Search” report .
Similarly, you can search for competitors by hashtags – these uae phone number are additional words and phrases that reflect a certain topic, video category. Search results for regular queries and hashtags formatted with a grid are different.
2. Recommended videos
Again, you need the Creative Studio report, only a little different: “Traffic source: recommended videos” . It shows similar thematic videos from which viewers switched to yours. Channels that upload such videos can be considered competitive – after all, you and they have the same target audience.
An equally useful report is “Other videos that interest your viewers .” However, it only shows statistics for the last week, and young channels often don’t have enough data to display.
3. Rating services and blogger exchanges
Alternatively, you can select additional channels using ratings (Whatstat, Livedune) and exchanges (Epicstars, Vlogster, Prolog). In the thematic sections of the former, you can find top bloggers, and in the latter, both average and newcomers. These same tools will come in handy for analyzing competitors.