Discord ! the gamers’ favorite communication platform! had always refused to include ads in its environment. But in 2024! it has changed its policy and has finally given in to ads as another source of income.
However! one of the company’s main
objectives is to ensure that the new ads do not significantly alter the user experience on the platform. To achieve this! they are going to opt for gamified advertising.
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Do you want to know what this type of advertising on Discord consists of and how you can start promoting yourself as a developer or video game company on the platform? In this article we will tell you everything.
Gamified advertising: what is it and how does it work?
Gamified advertising is a type of advertising that consists of taking mechanics and elements from games or video games and applying brother cell phone list them to the advertising context. In other words! it is about giving a playful! entertaining and motivational touch to advertisements.
The goal of a company using gamified advertising is to make the advertisers’ target audience feel more attracted to the advertising piece! interact more with it and become more involved with the brand. In short! with gamified advertising! the
experience of encountering ads takes on
a playful touch and becomes a game.
What is gamified advertising on Discord?
In the specific case of gamified advertising on Discord! this consists of “Sponsored Missions” that video game developers create together how to set up targeting on facebook yourself? with the Discord team. In these missions! users will be able to play new sponsored games! win prizes! and broadcast the content to their friends. To give you a small idea of what this type of advertising on missions on Discord Discord is like! I encourage you to discover what they did to celebrate Star Wars Day .
Depending on their gaming habits! location! and age! users will be shown certain types of sponsored missions or others. However! they will be able to disable these types of ads on the platform if they wish without having to pay for Nitro (the platform’s paid feature). Simply go to the “Privacy and security” section in the “Settings” section singapore number and click on “How we use your data.” Once inside! the “In-game rewards” option can be disabled.
But this is not the only gamified
advertising on Discord. The platform has
also launched! in collaboration with video game developers! the sale of themed profiles and other types of customizations for the interface.
