- Define your buyer persona;
- Define your sales channels ;
- Choosing the right tools
- Gain clear insight, reporting, and feedback
Below is the step-by-step details.
Step 1: Define your buyer persona
The first thing to do is define your buyer personas.
To define your buyer personas, start by gathering data on your current customers. Look at their demographics (age, gender, location, job title), interests, and spending habits.
Step 2: Define your sales channels
Thanks to the work you’ve done previously, you should now know which digital channels you can find those leads on.
In the B2B sector, to achieve an initial interaction with your sales lead, you will probably use LinkedIn and Email Marketing , but also Twitter or WhatsApp , depending on the case.
The most effective way to reach them is to build sequences with the multi-channel feature .
If you use LaGrowthMachine, when you upload a B2B lead list, list to data we’ll automatically collect various data about your lead, such as their company, phone number, personal and professional email, and more.
This way, you can set up more personalized campaigns to reach them through different digital sales channels.
Step 3: Choose the right tools for your digital sales
There are many sales automation tools out there , but we firmly believe LaGrowthMachine is the best when it comes to digital sales.
LaGrowthMachine is one of the few tools that allows you to personalize your messages at scale without using Mail Merge.
This means you can send thousands of personalized whatsapp resource messages in just a few clicks, without having to create each message manually.
It also features a real-time reporting system, so you build a process can track your KPIs minute-by-minute and make changes to improve your results as the campaign progresses.
And finally, the GrowthMachine allows connectivity with any other tool, such as CRMs, for example.
Step 4: Get clear insight, reporting, and feedback
No effective digital sales process exists without detailed reporting on its performance and results.
We recommend using tools like Google Analytics, Mixpanel, european union phone number and reports from your CRM to get the clearest possible view of your sales performance .
This way, you will understand whether the process you have established is working or not.
