There are 5 different parameters you can track (the first 3 are required by Google):
Campaign Source: This tells us where the traffic is coming from. Which social media post, blog article, ad, or email exactly did the lead find the link on?
Campaign Medium: This is a broader category that shows the type of source. Was it a social media page, an email, paid social, or something else?
Campaign Name: This is the name you’ve given your campaign in Google Analytics. It’s a simple (and mandatory) way to differentiate campaigns and organize your analytics.
Campaign Term This allows
you to track specific keywords or phrases in your content.
Campaign Content: This allows you to track specific ads within a campaign.
However, UTM parameters are really just a nice way to categorize marketing sources. By adding them to any lead or action, you can quickly identify where the leads and actions originated.
to Leads from Your Website Forms
Your leads are more than just leads. They telegram data can also provide incredibly useful insights into your overall marketing strategy. Understanding your leads and where they’re coming from can help you create a much more effective overall marketing process and grow your business more efficiently by focusing on the traffic sources that work.
It’s easy to see where your lead generation form submissions are coming from in Google Analytics using UTM tracking and website conversions. However, unless you send these UTM parameters with each lead to your CRM, you won’t know where your opportunities or conversions are coming from.
By sending UTM parameters with your leads to your CRM, you can track the sources, campaigns, ads, and keywords that are generating real results instead of just leads.
At Driftrock our lead generation
forms have a feature that allows you to capture Google Analytics UTM parameters with each lead. This helps you gain deeper cnb directory insight into your audience and traffic and make better decisions.
Why is capturing UTM parameters so important?
Capturing UTM parameters offers you lead generation trends in 2022 several powerful advantages when it comes to understanding your marketing activities and your potential customers.
