Sponsored Missions began testing in 2023, and according to Discord VP Peter Sellis, millions of users have joined, completed them, and shared very positive feedback about their experience. The developers they collaborated with also had a positive experience.
Due to the good results, Sellis has announced that this type of gamified advertising will be available to more developers. In fact, they have already launched this landing page through which developers can contact Discord if they want to join this type of advertising and launch their creations.
As for themed profiles, in 2023 Discord launched asia mobile number list its global store , where users could buy a wide variety of themes and decorations to customize their profile on the platform and its interface. In this case, the profits from the purchases will be shared with the developers , so that they can receive income through the platform. For now, they already have an agreement with some companies to present customizations of some games.
Benefits of advertising on Discord for gaming companies and developers
As you can see, although Discord has succumbed to the charms of advertising, it will not be advertising like that found on other social networks, thus demonstrating its commitment to maintaining the quality of the user experience and to the developer community.
In addition, according to its vice best b2b marketing books president, the ads will only appear in the lower left corner of the interface, so they will not represent a major change in terms of visuals and experience.
But beyond that, gamified advertising has many benefits for companies. In this section we want to show you some of them so that, if you are a video game company or a developer, you can consider joining Discord. But if you are a brand in another sector, this is also of interest to you in order to include different advertising within your website.
-
Greater retention, engagement and viral potential
- With gamified advertising, users spend more time interacting with the campaign, so there is a greater chance that they will remember it and talk about it. In addition, this type of advertising is more fun and can strengthen Microsoft Advertising work the bond between brand and consumer. All of this, finally, encourages the user to participate in future campaigns and fosters their loyalty to the brand.
- Data collection : creating fun singapore number experiences is another way to learn about the preferences, tastes and needs of your target audience, which allows you to launch more targeted campaigns in the future and products or services better suited to your audience.
- More differentiation and strengthening of brand identity : not many brands resort to gamified advertising, so it can certainly be a great idea to stand out from the competition. In addition, through the game dynamics you include, you can show your brand identity and reflect your values in a different way.
