Many people discuss the influence that social media has on SEO performance. Google itself has already released some versions regarding this relationship, but the truth is that, indirectly, the strategic and successful use of Facebook, Instagram and other platforms can, in fact, help with organic traffic.
Therefore, even if good work on social media is not officially one of the requirements for good positioning in search results, it is worth the effort. After all, users need to find your brand to make a purchasing decision.
Sharing content on social media offers a series of benefits for brands that want to gain notoriety among users:
- Allows content to reach more people;
- Increases brand visibility;
- Increases the brand’s authority;
- Increases the shelf life and versatility of the content.
It is possible to identify some organic Google results with links to social media, which shows that, depending on the quality of the content and the degree of brand recognition, these posts can gain the appreciation of the largest search engine in the world.
Analyzing it from this perspective, we can say that a good brand performance on social media can make Google realize that the content is relevant and, therefore, start making it available to users in search results.
Tips to Boost SEO with the Help of Social Media
We have already mentioned here a few america phone number list that marketing actions work together to achieve results. And, in the case of SEO, social media can make a contribution. This is because being present on these platforms is a way for the company to disseminate content in different formats.
Here’s how to leverage posts from Facebook, Instagram, and other social networks to boost organic search results:
1 – Know your followers’ preferences
Any marketing action starts with planning, which general director of sales generator llc understanding what the target audience likes. In the case of social media, identifying preferences is key so that the content attracts attention and generates some type of interaction.
2 – Make your brand appear more on social media
Take advantage of social media to increase your brand’s visibility. Make institutional and strategic posts so that more people can learn about your brand and what it does.
At first, it may be necessary to boost content to reach the right audience, but if you start to engage with your audience, answering questions, criticisms, compliments and suggestions, organic content will gain more strength, making people naturally access your pages, a way of informing Google that a certain brand has value.
3 – Include links in posts
Whenever you publish a new article or have an cell phone number that can complement the information that was shared in the social media post, include the link so that the user can click on it and learn more. Also include references when using data from a source to enrich the posts.
This care in including the link will make the user reach the blog and navigate there to access other content. And the citation of the source shows that there was a concern in researching information to make the content even more relevant.
