Below are some examples of large companies using data correctly.
Apple
Apple is a great example of a uruguay phone number list company built on consumer behavior analytics.
Early on, he understood the need to build a loyal customer base, even if it meant giving up market share .
That’s why Apple founder Steve Jobs did not share his operating system with other companies, as Microsoft did with its MS-DOS system.
At first, many industry critics questioned this philosophy.
However, as Apple moved into the digital age, it leveraged its loyal customers to
dominate the product categories of downloadable music (iTunes), smartphones (iPhones) and tablets
(iPads).
By leveraging data from music downloads and app purchases, Apple is able to create personalized experiences for its customers.
Amazon
The key to Amazon’s success and regardless of the product or service, leadership in the e-commerce
sector is its ability to recommend various products to customers based on several factors.
Of course, shopping and browsing activity is essential, but the types of products consumers buy and
the styles, colors and features are also important.
So what impact does the referral mechanism have on the overall business?
You already know: 35% of all sales are generated by the recommendation system.
Data collected during the shopping experience is analyzed by an open-source artificial intelligence platform known as DSSTNE (pronounced “destiny”) that not only recommends products, but decides in what order to present them.
Amazon continues to optimize the DSSTNE system to frequently promote less popular but more profitable products as part of its recommendations.
Netflix
Consumer behavior data powers sg number Netflix’s recommendation process, with complex algorithms suggesting content based on the behavior of millions of viewers.
To expand its services to new regions, Netflix needed large amounts of data to feed its recommendation mechanism.
But the efforts paid off.
According to Neil Hunt , former Chief Product Officer at Netflix, their recommendation system saves $1 billion a year.
Bottom line: Data behavior continues to evolve with the changing business environment
In conclusion, companies will always have to understand who their customers are and how they behave when purchasing their products.
As consumer needs sway with the winds of economics and popular culture , business leaders must stay abreast of these changes to stay current and maximize the return on their digital marketing investment.
Technologies that collect, track and analyze consumer behavior data can improve the shopping experience and help brands create products that resonate with their most loyal customers.
And do you know what else can help you collect data?
Interactive content ! In this post, you will discover how to use this type of content to access valuable information about your audience.
