A couple of months after the trial end, its consequences remain unclear. In late November 2024, the DOJ propos that the Alphabet giant should “divest” Chrome.
This breakup would create, according to DOJ lawyers, a more “equitable” environment for the use of user data in paid advertising campaigns and for the web search market. The DOJ also urg that measures against Google include:
- A 10-year ban on exclusivity agreements with technology manufacturers and on the default preferences of their search tools.The obligation to share data about its europe cell phone number list users’ activity with other rival companies.The establishment of a technical committee to monitor compliance with the above measures.
As expect, Google condemn this proposal
Among other things, it argu that this would not only affect the security and privacy of its users, but also advances in artificial intelligence and the US economy .
On Friday, December 20 , Google fil a legal document with an alternative (though not definitive) proposal to the DOJ’s. On Monday, December 21 , Lee-Anne Mulholland publish a blog post outlining the sanctions Google believes should be implement.
Google’s position on the DOJ’s November
Highly damaging sanction , excessive for the court’s ruling. the story gets better with email marketing It therefore argues that instead of “disappearing” Chrome, the appropriate course of action would be:
- Maintain the freom of browsers (like Apple and Mozilla) taiwan lists to enter into agreements with search engines that they deem most appropriate for their users… And for themselves, given that they could profit from their partnership with Google if Alphabet gets its way.
- Allow browsers to contractually choose multiple search engines , allowing them to change their default search engine every 12 months (which antitrust law deems “reasonable”).
- Implement an extra-governmental regulatory mechanism to prevent the government from having excessive power over users’ web experience.
In any case, the hearing on the remies propos by Google and the DOJ is not expect to take place until April 2025. Until then, it won’t be possible to give a more definitive answer about the consequences the DOJ’s ruling will have for Alphabet (and for digital marketing).
