Everything you need to know about Google’s digital out-of-home (DOOH) advertising solution – and whether it deserves a place in your ad strategy.
Last month, Google launched digital out-of-home (DOOH) ads for Display & Video 360. The system allows advertisers to place digital ads across a variety of public settings such as train stations, bus stops, busy high streets, shopping centres, stadiums and plenty more.
After an initial testing period, Google has made digital out-of-home ads available for all Display & Video 360. So let’s take a closer look at the new ad format and see what it could bring to your advertising strategy.
What is digital out-of-home (DOOH) advertising?
Traditional out-of-home advertising puts brand overseas data messages on billboards, ad panels and other placements in prominent public settings. New York’s Times Square and London’s Piccadilly Circus are two of the world’s most famous (and expensive) placements for out-of-home advertising but most of us will see these ads in everyday settings like shopping centres, bus stations, taxis, shopping high streets and other public settings with regular foot traffic.
Digital out-of-home
(DOOH) advertising implements digital screens personaliz email marketing into these settings, allowing advertisers to pay for placements for digital ads without the expense and time constraints of physically putting ads up and taking them down.
“Digital out-of-home is an increasingly popular option that brings the best of digital technology to a traditional advertising medium. It helps brands engage shoppers at moments when they make key decisions or take certain actions such as walking in a shopping mall or lining up at the grocery store checkout.
” – Shreya Mathur, Product Manager, Display & Video 360
Advertisers can choose exactly when their ads american samoa business directory are visible so they’re only paying for impressions during the moments that matter – for example, around the time people are heading home from work or on their way out on a Friday night.
Using digital displays also support video, which means you can use animations and motion to capture attention more effectively than static image ads.
