“Everything that works on TikTok also works on other platforms,” says Bart. So the videos of clients such as hotel chain EW Facility Services and amusement park Walibi are first shar on TikTok and, if they are successful there, also shar on Instagram, for example.
Are you feeling discourag when you hear these big names? Bart tackles the assumption that this strategy only applies to large companies and influencers in advance by stating that you don’t ne followers to be successful on social mia. Who you are connect to on social (the social graph) is becoming less and less relevant. In 2024, the ‘ content graph ‘ will determine what users are present with: it is no longer about who you know, but about what you watch.
A 4 step process
In the continuous stream of social content, platforms help users make a choice. This is how the process works.
Your upload content will be review by a train model for illegal activities. If in doubt, the content will be check by dataset moderators. All ok? Then your content will go to step two.
The content of the content is recogniz and shar with a group of 200 people who like to watch this content. The video of your cat being scar by a cucumber is shar with a small number of people who like to watch cat videos.
The platform assesses how the content scores with the target group. KPIs such as viewing time, interaction and click-throughs on other content of yours play a role in this. Does your content score well on the KPIs? Then you deserve a new push.
As long as the content scores well on the KPIs, the platform will continue to push your content. When the results go down, the push stops.
Bart proves that it really works that way with an example. When his bike is confiscat by a colony of bees in 2017, he decides to make his first TikTok video for his small group of followers. It turns out to be a hit that reaches much further than just his followers: the video is view 721K times, while it was only forward 26 times. Proof that the algorithm has done its european union phone number job. And the question of when is the best time to post something online? That is no longer relevant.
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TikTok recognizes your content
But how does TikTok recognize what your video is about? We are us to creating content with search terms that are us programas que cada desarrollo by users. But now the platform has to decipher the content. TikTok has to recognize that your content is about a baby shower or boxers. Because then the platform can ensure that your video ends up with the user who is waiting for it. The following things are important for this reason.
