A checkmark dubbed the “swoosh” is the symbol of one of the most iconic brands in history. Its wearer embodies everything the brand aims to convey: strength, endurance, motivation. For Nike’s customers, the swoosh isn’t a checkmark. It’s teamwork and sportsmanship. It’s a reminder to “just do it.”
When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical t-shirt over another? Emotion plays a big part. Fashion branding at its best speaks to its intended audience like a trusted friend. It stands up for you, becoming the outward-facing expression of your personality.
“Brand,” though, is so much more than a logo. It’s everything that logo stands for, the sum of every creative decision that runs like a thread through product, packaging, and marketing. Great fashion branding is storytelling that weaves a narrative through every touchpoint.
What is fashion branding?
Fashion branding encompasses all the elements that establish a fashion business’s image in the eyes of the public. Together, your bangladesh mobile database mission statement and company values, your brand voice and origin story, as well as the visual style guide that governs everything from your brand colors to logo to photography treatment, constitute your fashion branding.
A person measures a dressmaker’s form
Michael Burrows/Pexels
In the fashion industry, branding can be more critical than the product itself—the brand cachet often carries more value than the t-shirt it’s printed on.
As you build your gemma barraclough own clothing line, the solid foundation of your fashion branding strategy will inform every move and help you stand out. As you scale your small business, a clear set of branding aleart news guidelines will ensure brand consistency across your products, locations, website, social channels, and customer experience.
