a unique and descriptive title tag, meta description, and header tags. Focus on using relevant keywords that match user intent, and avoid keyword stuffing, which can be penalized by search engines. Additionally, regularly update your content to avoid duplication and keep it fresh and relevant. 6. Accessibility Compliance Issues Why It Matters: Websites that are not accessible to people with disabilities.
Such as those who are blind or visually impaired
can face legal repercussions and alienate a significant switzerland phone number data portion of potential customers. Accessibility is not just a legal requirement but also a moral obligation to ensure that everyone can interact with your business online. The Fix: Implement Web Content Accessibility Guidelines (WCAG) to ensure your website is compliant.
This includes using alt text for images
ensuring keyboard navigability, providing special resource transcripts for video content, and using ARIA (Accessible Rich Internet Applications) labels. Conduct an accessibility audit using tools like WAVE or Axe to identify and fix issues. Making your website accessible improves user experience for everyone and can also enhance your SEO. 7. Lack of Structured Data Why It Matters.
Structured data, or schema markup, helps search engines bw lists understand the content on your website better. Without it, your site may not be presented as effectively in search results, reducing your chances of appearing in rich snippets, which can significantly enhance click-through rates. The Fix: Implement structured data using schema markup on your website.
You can use Google’s Structured Data Markup Helper to generate the necessary code. This markup can be applied to various types of content, including products, reviews, events, and more. By doing so, you help search engines display your content in a more informative and engaging way, which can lead to higher visibility and increased traffic.
