In this article, we’ll examine 50+ cold email statistics regarding open rates, response. Rates,subject lines, personalization, follow-up, the best time to send cold emails, and more .
Let’s explore these statistics and try to understand cold email campaigns better!
Cold Email Open Rate Statistics Data Worth Examining
The first step to a successful cold email is getting it opened by your target audience.
That’s why it can be useful to know cold email open rate statistics . Let’s take a look at some quick statistics on cold email open rates.
➤ As stated in an article by Gartner on sales development technologies , approximately 23.9% of cold sales emails are opened.
➤ According to B2BRocket’s article on B2B cold emails indonesia telegram data the average B2B cold email open rate in 2023 is stated as 36% .
➤ As stated in BreakCold’s cold email open rate article , the average open rate ranges from 40% to 60% .
➤ Also, a good email open rate is over 60% , while a bad one is under 40% .
While it can vary depending on your audience, cold email campaign type, and industry, cold email open rates can range from 20% to 60% .
Cold Email Response Rate Statistics
Getting a response to your cold email is the second and most important step! If you’re not getting a response, it can feel like your cold emails are disappearing into thin air.
Let’s find out the response and feedback rates of cold email campaigns.
➤ According to Backlinko’s email outreach study , 91.5% of cold outreach messages go unanswered.
Considering that people receive hundreds of emails, it’s no surprise that many of them go unanswered and ignored.
➤ Only 8.5% of outreach emails receive a response.
➤ According to Backlinko, sending cold emails. Data Worth buy email databases to supercharge your marketing and sales Examining to many people can affect your response rate.
Messages sent to multiple people get a 93% higher response rate than messages sent to just one person .
➤ Backlinko also notes that cold emails that include social profile links in the sender’s signature see an average 9.8% increase in leads.
Having a social profile in your signature shows that a real person is sending these emails, not a fake persona.
This way, people feel like they’re talking to a real person and will respond to your cold emails.
Cold Email Subject Line Statistics Data Worth Examining
Subject lines are a critical part of cold emails. Your subject line can determine the performance of your cold email.
Let’s understand cold email subject lines better with these statistics .
➤ Using long subject lines in outreach emails increases the average response rate by 24.6% compared to short subject lines . (Source: Backlinko’s email forwarding study. )
➤ Backlinko also states that the ideal cold email subject line length is around 36 to 50 characters .
Adding some contextual information explaining why you’re reaching out can encourage people to open your cold emails.
Instead of saying, “So what?” your recipients will clearly. Data Worth Examining understand why you are contacting them through the subject line.
But of course, don’t overwhelm your buyers
➤ Additionally, Yesware, in their article on cold email subject lines , found that in their review of 1.2 million subject lines , subject lines structured as questions exceeded average email open rates by approximately 10% .
➤ They also observed that topics containing numerical figures received a 45% higher open rate than average.
You can use a classic yet effective subject line like “Quick question?” to grab your buyers’ attention.
If you want to include numerical figures aol email list you can briefly explain your value proposition with numbers or provide statistics.
➤ In Outreach.io’s article on whether adding a company name to the subject line increases open rates , they observed a 22% increase when the company name was added to the subject line .
The company notes that including a company name in cold email subject lines can have positive effects .
Their most successful email subject line was: “Are you missing the mark at [company name]?” and achieved a 33.6% open rate .
Meanwhile, the subject line, which does not include a company name, was: “Are you missing the target?” and got a 27.6% open rate .
Adding your company name to your cold email subject lines can help you get better results as it adds a touch of personalization.
Plus, when your recipients see your company name among hundreds of emails, they will be curious about what’s in it, open it, and engage with your cold email.
Cold Email Personalization Statistics
Personalization plays a big role in email marketing. Incorporating your recipients’ names and personalization elements into your cold email subject lines and content can yield positive results.
Let’s take a look at some quick stats on personalization in cold emails.
➤ According to Backlinko ‘s email outreach study , emails with customized message content have a 32.7% higher response rate .
➤ Personalized subject lines increase response rates by 30.5%.
➤ According to Sopro’s Prospecting Report for 2024 , using personal touch , assurance, empathy, exclusivity, social proof and action words have positive effects on cold approaches .
➤ On the other hand, using elements of urgency, solutions, comparisons, pain points, attention-grabbing words, and jargon can negatively impact your cold email efforts, according to the Sopro report .
These elements do not appear personalized and appear to be added for the sake of attracting attention rather than providing value.
Statistics on the Best Time to Send Cold Emails
Knowing the best time to send marketing emails is crucial to optimizing your strategy and getting the timing right.
While it can vary based on a variety of factors, research shows that there are appropriate days and times to send cold emails.
Let’s examine the best time to send cold email statistics according to various sources.
➤ In its article on the best time to send emails. Data Worth Examining Yesware recommends trying Monday 1:00 PM and 11:00 AM and Tuesday 1:00 PM and 11:00 AM to send cold emails .
➤ Apart from this, 75% of emails are opened and 42% are replied to within the first hour. Also, 93% of emails are opened and 75% are replied to within the first four hours.
➤ The article also states that Mondays and Tuesdays are the busiest days for email responses.
➤ According to Yesware, Friday is the worst day to send cold emails and hence you can avoid sending emails on Friday.
Being the last day of the week plays a big role in why Friday is the worst day for cold emails.
➤ On the other hand, Sopro’s 2024 State of Prospecting report states that Friday is the best day for B2B email outreach .
Cold Email Tracking Statistics
Writing a follow-up email after a missed email is essential to getting a response from your potential customers.
You can achieve your goals by sending effective follow-ups to your cold emails.
Here are some statistics about cold email follow-ups that you may find helpful.
➤ According to Belkins’ article on cold email response rates , response rates range from 49% to 220% after the initial follow-up.
➤ Additionally, the first reminder can increase B2B response rates by as much as 50% .
Which is not like the first follow-up, increases responses by 9% more .
➤ Apart from these, the third follow-up causes a 20% decrease in the response rate .
➤ Sending the first follow-up email after three days increases response rates by up to 31% .
➤ The best time to follow up on cold emails is 2 to 5 days after the cold email is opened.
Be careful not to send a follow-up email immediately after sending your first email. Doing so can reduce your chances of getting a response from your prospect.
