Types of Digital Marketing , platforms, and channels to connect with customers.  Online-each type of digital marketing has its strengths and weaknesses. Optimization for search engines (SEO) SEO helps your website rank higher in organic search engine results. Making it easier for customers to find you and learn more about your business. SEO involves: Optimizing content. Using keywords appropriately. Improving website speed and performance.

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That other web pages link to yours. Social media marketing (SMM) Social media top people data platforms give businesses a great way to reach potential customers and stay top-of-mind with existing ones. You can use social media to share posts about special offers, showcase customer testimonials or reviews, or ask questions related to your industry. Web Marketing (SEM) Search engine marketing (SEM) / Web Marketing is a form of digital paid advertising, organic optimization, and other techniques. SEM targets potential customers actively searching for services or products like yours.

Social Media Optimization (SMO)

Social Media Optimization (SMO) is optimizing a website and its content to be easily shared across social networking platforms like LinkedIn, Twitter, and Facebook. . SMO aims to increase brand awareness and generate more traffic to a website. Through social media by creating engaging content that encourages users to share AUB Directory it with their networks. Communication that you want to transmit to the client or general public must be coherent. Make sense and be in harmony with the mission, vision and values of your brand .

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