This week on the latest digital marketing updates: TikTok launches their Audience Insights tool, LinkedIn introduces the new Brand Safety Hub for advertisers, Microsoft Audience Network now offers video ads, WhatsApp opens more opportunities for businesses, and the latest feature in Google Search Console.
Here are the latest news, trends, and updates in detail:
PPC
Introduces Audience Insights in Ads Manager
This tool helps advertisers better whatsapp number database understand their audiences on TikTok.
TikTok introduced Audience Insights, a new tool in their Ads Manager that helps advertisers gain a greater understanding of their audiences on TikTok. With a better grasp on their market, brands can approach targeting more efficiently and in a way that ensures they connect with their audiences.
Audience Insights is now available globally within TikTok Ads Manager. With it you can explore TikTok user interests, behaviors, and demographics. The tool also allows you to discover aggregate audience information by using the following filters:
- Age
- Gender
- Language
- Country
- Interests
- Device type and price
- Video interactions – Filter users by the kind of videos they watch on TikTok
- Creator interactions – Filter TikTok users based on the creators they followed in different categories
- Hashtag interactions – Filter your audience based on the hashtag they engaged with
Also shared four ways how advertisers can use Audience Insights:
- Use data from Audience Insights creating content with ai: pros and cons to plan your campaign Get the most out of Audience Insights during your pre-campaign stage by using a range of filters to explore aggregate audience information. This includes TikTok Custom Audiences, where you can learn about audiences who have seen, clicked, or engaged with your content or audiences you’ve uploaded via Customer File.
- Validate audience information Audience Insights can help answer questions about an audience and validate information through qualitative and quantitative data. Using this tool you can view a high-level snapshot of the audience to gain a quick understanding of demographics, behaviors, and interests.
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Find inspiration for targeting and creative strategies
- Audience Insights can help you discover ukraine business directory new audiences beyond those that you traditionally target. If any surprising or unexpected interest categories appear, you can try targeting these to see how they perform.
- Explore top hashtags and interest categories to plan your content You can view the top 10 hashtags and top ad interest categories that resonate with your audience. Consider incorporating these hashtags or interests when targeting in a campaign, planning a theme, or incorporating hashtags in your video content.
