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Google Anticipates Strength of Backlinks Ranking Factor Will Decline
John Mueller, a Google Search Advocate, predicts overseas data the future of backlinks during a live talk at Brighton SEO.
During a live session of the Search Off The Record podcast, Myriam Jessier, Lizzi Sassman, and Mueller take questions from the audience. Since it’s a podcast, the hosts respond to pre-select questions rather than interacting with the live audience, therefore the questions are address as a group discussion.
The hosts respond collectively to the following question regarding Google’s backlink penalties:
“As an SEO, we are interest in backlinks. However, actively working on backlinks often becomes a gray area in terms of link schemes. What are Google’s main criteria for penalizing backlinks?”
After some lightheart banter between the hosts, Mueller deviates just a little from the original question in his response. When answering inquiries about ranking and punishment factors,
Google representatives are frequently circumspect
Google generally opposes any kind of artificial how much does it cost to make a website? linkbuilding. Giving away too many specifics about the punishments could encourage “grey hat” behavior or carefully navigating the line between what is and isn’t permitt.
Mueller talks on the backlinks ranking signal in general and why it might be less important in the future for SEO specialists rather than discuss penalties.
John Mueller’s Take On The Backlinks Ranking Signal
Mueller contends that Google’s algorithm ukraine business directory won’t ne to rely as heavily on inbound links as it does now as the search engine gets better at figuring out how content fits in with the rest of the web.
Mueller opines, “Well, it’s something where I imagine, over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”
Perhaps Mueller is arguing that since fines aren’t important now, they won’t be in the future when backlinks are less lucrative to obtain.
However, claiming that backlinks simply aid in content comprehension ignores all of the additional information they convey.
A website’s backlink profile may tell you a lot more about it, including how widely it is trust who it is trust by, and how authoritative the site is in its specific specialty.
